Dental marketing studio in Dallas, Texas. Websites, photo and video, and patient software for dental practices.

A custom dental website in Dallas runs $3,000 to $8,000 as a one time build, plus $100 to $300 a month for hosting and maintenance. National dental vendors publish around $3,700 for the site and $2,900 for a photo and video package, roughly $6,600 together, usually with an unpublished monthly fee on top. Kova Creative charges $3,000 for the build and $1,500 for a media day.

The three most common causes are inconsistent business information across Google, Yelp and Healthgrades, a template site with no unique page per service or neighborhood, and no new content being published. Conflicting hours and phone numbers actively suppress local map rankings, and fixing them is usually the fastest win available to a practice.

Often not. Many national dental vendors keep the domain, the code, the call tracking number and the analytics account, so leaving means starting over. Ask three questions before signing: whose name is on the domain, who owns the phone number displayed on the site, and what do I keep if I leave. At Kova every asset is registered in the practice's name from day one.

Four weeks from signed to live for a single location practice, including a photo and video day in the office. Week one is strategy and design, week two is the shoot, week three is build and review, week four is launch and listings cleanup. Nothing touches the existing site until the practice has clicked through the finished build.

A new dental patient typically costs $150 to $300 to acquire and produces $700 to $1,500 in the first year, with lifetime value commonly cited between $3,000 and $15,000 in general dentistry. At those numbers a $3,000 website pays for itself within the first four to five new patients it brings in.

AI search optimization, sometimes called GEO, is structuring a website so ChatGPT, Perplexity and Google's AI Overviews cite the practice when someone asks for a recommendation. Google's AI answers appear in roughly 30% of health related searches. It means direct question and answer formatting, visible dates and authorship, clean structured data, and consistent business information everywhere.

No. Kova takes one practice per neighborhood. If we build for a practice in Oak Cliff, we will not take another Oak Cliff general dentist while that engagement is active. It is the only way the local SEO work makes sense, because two clients competing for the same map pack means one of them is paying us to lose.